Sr.Pan, Andorran at heart
SR.PAN is a bakery located in Andorra, and open since 1893, that offers all types of bread, high quality, and 100% homemade.
Andorran bread art, since 1893
We wanted to create a modern brand, but one that was reminiscent of the elegance of the ‘brands’ of the 1900s.
Contrast and simplicity
We have chosen the AALTO SANS ESSENTIAL font, because it provides simplicity, since it is a basic sans serif, but at the same time it creates contrast of fonts with the logo, in addition to being legible in small sizes.
Colors of bread
For the color palette, I chose colors that were reminiscent of a bakery. It is a very simple, but recognizable palette, perfect for SR.PAN.
The letter 'a'
One of the letters from the logo was chosen and we used it to create the isotype. The letter was ‘a’, since, in addition to being the first letter of the alphabet, it is the initial of Andorra and art, words that have been part of the history of SR.PAN since its beginnings.
We also adapt said isotype to create a pattern.
How would it be?
To the project, we add a 3D sketch/mockup to have a reference of what it could be like.
this renovated village bakery.
That is why we created this sketch with 3D modeling.
WHEN
2022
BY WHO
Sr.Nonaga Im_AroaSanchez
PLACE
Sitges, Barcelona
