MICHI PET BOUTIQUE is a new store, located in Sitges, that offers services for pets, as well as an extra dog grooming service.
Concept: Pet
I wanted to play with the concept of creating a mascot for the store, with a friendly appearance, such as a duckling, more similar to the rubber ones.
Modern 'Roundness'
I have chosen the EMPERATRIZ font, because it provides some modernism due to the way the letters are constructed, and they are also quite friendly, due to their round shapes, and it is legible in small sizes due to the height of the x.
Colorful and Fun
For the color palette, I chose somewhat bright colors, which will express kindness and fun. It is a very colorful palette, which will make MICHI PET BOUTIQUE a pleasant space.
Iconic
We created several icons, which represented the different types of products/services offered at MICHI PET BOUTIQUE.
Finally we put them all together and made them into a pattern.