‘Creaciones Yolanda (y.j.)’ is a new online business that sells dolls and decorations. Their products are 100% handmade and designed by the creator herself.
Our job has been to design all the branding and the website.
Personal Crafts
We wanted to create a friendly brand that represented craftsmanship and the personality of the creator.
Personal and Legible
The font chosen has been CALIBRI, since it provides simplicity by being a basic sans serif, but at the same time creates contrast of fonts with the signature, in addition to complementing it, and being legible.
Creativity and joy
The palette chosen for Artesanías Yolanda is a colorful palette, which makes it versatile for any application.
The signature
The most personal element of the brand, the signature, was used to create different packaging objects for the brand.