Premium Coffee
LEGADO is a company located in Colombia, where they grow high quality coffee.
Less is more
We have redesigned this logo, in order to improve its adaptation to the personality of the brand, giving that feeling of an exclusive and high quality product.
MONTSERRAT REGULAR
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz
0123456789 ¿?¡!\<>-_.:,;[]=()/&%$@€
Contrast and elegance
I wanted to base it on the CHISWICK and GABRIELA fonts because of their thin and stylized edges, and because they are both Roman Serif, which gives it that elegant touch that the brand needs.
Next, I chose the MONTSERRAT font, for the secondary texts such as the slogan, or the informative text, so that that contrast was created and it was easy to read.
Exclusive Coffee
For the color palette I chose brown, somewhat reddish and golden tones, so that it would give the brand even more elegance and exclusivity, in addition to further symbolizing the concept of coffee.
The coffee
I also wanted to use the illustration to create the isotype based on the same idea of the coffee, with which we created a pattern and, in addition, we added it to the created logo.
WHEN
2022
BY WHO
Sr.Nonaga Im_AroaSanchez
PLACE
Sitges, Barcelona
