GRAPHIC DESIGN

Boutique and hair salon MICHI PET BOUTIQUE is a new store, located in Sitges, that offers services for pets, as well as an extra dog grooming service. Concept: Pet I wanted to play with the concept of creating a mascot for the store, with a friendly appearance, such as a duckling, more similar to the rubber ones. Modern ‘Roundness’ I have chosen the EMPERATRIZ font, because it provides some modernism due to the way the letters are constructed, and they are also quite friendly, due to their round shapes, and it is legible in small sizes due to the height of the x. Colorful and Fun For the color palette, I chose somewhat bright colors, which will express kindness and fun. It is a very colorful palette, which will make MICHI PET BOUTIQUE a pleasant space. Iconic We created several icons, which represented the different types of products/services offered at MICHI PET BOUTIQUE. Finally we put them all together and made them into a pattern. WHEN 2022 BY WHO Sr.Nonaga  Im_AroaSanchez PLACE Sitges, Barcelona

Sports Itinerary Manual designed for the Lazz Sports company, with the itineraries of the matches that the company organized at the end of 2022. Lazz Sports is a licensed FIFA agent, which is responsible for mediating between teams to organize matches, especially friendlies. Grotesque Type We chose the INTEGRAL CF and SOURCE SANS VARIABLE fonts, since they have a grotesque style, especially the first of the two, and they manage to generate a contrast of thicknesses. Corporate Palette We used the existing color palette of the Lazz Sports company to continue with the corporate style. WHEN 2022 BY WHO Sr.Nonaga  Im_AroaSanchez PLACE Sitges, Barcelona

Ecological deliveries FIUU is a new delivery business for both companies and individuals. In addition, it is an environmentally friendly company, since the vehicles used in its deliveries are electric, and thus reduce C02 emissions. Onomatopoeia Comic We based ourselves on typical comic onomatopoeias to create the graphic image, since the very name ‘Fiuu’ reminds us of one, and we designed it so that it looks like it came from a comic. Retro Type We chose the CASCADIA MONO typeface, as it is based on the typical retro computer font, and is a good contrast to the custom typeface of the logo. Eye-catching and comple-adjacent We chose a striking color palette, which is also adjacently complementary. The comic Continuing with Fiuu’s corporate style, we created some comic strips, with the intention of using them for packaging or other elements. WHEN 2023 BY WHO Sr.Nonaga  Im_AroaSanchez PLACE Sitges, Barcelona

Sr.Pan, Andorran at heart SR.PAN is a bakery located in Andorra, and open since 1893, that offers all types of bread, high quality, and 100% homemade. Andorran bread art, since 1893 We wanted to create a modern brand, but one that was reminiscent of the elegance of the ‘brands’ of the 1900s. Contrast and simplicity We have chosen the AALTO SANS ESSENTIAL font, because it provides simplicity, since it is a basic sans serif, but at the same time it creates contrast of fonts with the logo, in addition to being legible in small sizes. Colors of bread For the color palette, I chose colors that were reminiscent of a bakery. It is a very simple, but recognizable palette, perfect for SR.PAN. The letter ‘a’ One of the letters from the logo was chosen and we used it to create the isotype. The letter was ‘a’, since, in addition to being the first letter of the alphabet, it is the initial of Andorra and art, words that have been part of the history of SR.PAN since its beginnings. We also adapt said isotype to create a pattern. How would it be? To the project, we add a 3D sketch/mockup to have a reference of what it could be like.this renovated village bakery. That is why we created this sketch with 3D modeling. WHEN 2022 BY WHO Sr.Nonaga  Im_AroaSanchez PLACE Sitges, Barcelona

Premium Coffee LEGADO is a company located in Colombia, where they grow high quality coffee. Less is more We have redesigned this logo, in order to improve its adaptation to the personality of the brand, giving that feeling of an exclusive and high quality product. MONTSERRAT REGULARABCDEFGHIJKLMNÑOPQRSTUVWXYZabcdefghijklmnñopqrstuvwxyz0123456789 ¿?¡!<>-_.:,;[]=()/&%$@€ Contrast and elegance I wanted to base it on the CHISWICK and GABRIELA fonts because of their thin and stylized edges, and because they are both Roman Serif, which gives it that elegant touch that the brand needs. Next, I chose the MONTSERRAT font, for the secondary texts such as the slogan, or the informative text, so that that contrast was created and it was easy to read. Exclusive Coffee For the color palette I chose brown, somewhat reddish and golden tones, so that it would give the brand even more elegance and exclusivity, in addition to further symbolizing the concept of coffee. The coffee I also wanted to use the illustration to create the isotype based on the same idea of ​​the coffee, with which we created a pattern and, in addition, we added it to the created logo. WHEN 2022 BY WHO Sr.Nonaga  Im_AroaSanchez PLACE Sitges, Barcelona

Artisan Creations Y.J. ‘Creaciones Yolanda (y.j.)’ is a new online business that sells dolls and decorations.Their products are 100% handmade and designed by the creator herself. Our job has been to design all the branding and the website. Personal Crafts We wanted to create a friendly brand that represented craftsmanship and the personality of the creator. Personal and Legible The font chosen has been CALIBRI, since it provides simplicity by being a basic sans serif, but at the same time creates contrast of fonts with the signature, in addition to complementing it, and being legible. Creativity and joy The palette chosen for Artesanías Yolanda is a colorful palette, which makes it versatile for any application. The signature The most personal element of the brand, the signature, was used to create different packaging objects for the brand. WHEN 2022 BY WHO Im_AroaSanchez PLACE Sitges, Barcelona

Artisan jerseys ‘Competi maillots’ is a company that makes competition jerseys by hand. Our job has been to redesign the logo of the brand in question, making it more artistic, which is why the letter is made by hand. Dream logo We wanted to create a more dream-like image, and one that represented the craftsmanship with which this brand’s competition jerseys are made. Violet Essence The palette chosen for ‘Competi maillots’ is a variant of the color that already existed in the logo. A palette entirely of lilac/violet tones so that it maintains its essence. WHEN 2019 BY WHO Sr. Nonaga  Im_AroaSanchez PLACE Sitges, Barcelona

Nutri-health Nutribolismo is a company, focused on the nutrition and physical health of its patients. Our work has been to vectorize the existing logo, and create the website. Colors of Nature The colors had already been chosen previously by the client, and are extracted from “Blueberry”, a wild fruit that is widely used in “Real Food” recipes. Symbolic Simplicity Although, as we have said before, our job was to vectorize the existing logo, we used the symbolic image of the “Blueberry” to provide a more illustrated and complete touch to the logo. WHEN 2019 BY WHO Sr. Nonaga  Im_AroaSanchez PLACE Sitges, Barcelona